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- Fundamentals of Marketing Intelligence and introduction to the Salesforce ecosystem.
- How to use Salesforce CRM in Marketing projects.
- Reports, Dashboards and Forecasting.
- CRM for B2B: Business case at ABM.
- Legal Regulation and GDPR.
- Attraction and recruitment with an Inbound Marketing strategy.
- B2B Digital Attraction and Recruitment in Salesforce: Pardot.
- Marketing Automation B2B on Pardot.
- How to implement the digitization of the business process on Salesforce.
- Omnichannel strategy and development of a buyer journey for consumer companies.
- Attraction and Digital Capture on Salesforce B2C: Marketing Cloud.
- Digital Advertising on first party data.
- Customer loyalty, relationship and recovery strategies.
- How to implement a Marketing Cloud project.
- Customer segmentation and analytics strategy.
- Social CRM: Social Studio.
- Business Intelligence on Salesforce: Einstein analytics.
- The fundamentals of Marketing Data Science and Artificial Intelligence.
- Presentation of projects.
- Personal tutorials.
- Entrepreneurship.
- Effective presentations.
- Creativity workshops.
- Lifelong Learning and complementary training: Workshops and events, 100% networking.
