WORLD EMOJI DAY: USE THEM IN YOUR DIGITAL MARKETING STRATEGY
World Emoji Day is celebrated and we want, in addition to informing you about how to use them in your digital marketing strategy , to bring you a series of the most curious data about them.
Do you know why it is celebrated on July 17? Because the emoji of the Apple, Google, Mozilla calendar, but it is different on Facebook, and on Twitter, where by the way, it marks March 21, which is the date on which the first tweet was written .
The differences in the use of emojis are many, by age, by sex, by geographic location, by social network, by socioeconomic level, by season, etc.
Let’s focus on the differences in use by social network:
TWITTER: the emoji of the face with tears of laughter triumphs , as you can see for yourself on this website where they give you information even in real time, on the use of each emoji or emoticon: http: // emojitracker. com / we loved this website! It is quite hypnotic.
FACEBOOK: Here too, the one with the face with tears of laughter, followed by the one with the face with hearts in its eyes, triumphs far above the others .
INSTAGRAM: the heart and the face with hearts in the eyes are the most used.
WHASAPP: the faces are undoubtedly the most used emoticons in Whasapp, also highlighting the one with tears of laughter and the one with hearts in the eyes.
Emojis in digital marketing strategy
Speaking the language that our users and potential clients speak is one of the most basic in marketing, right? Well, we use emojis a lot, so let’s apply them in our digital marketing strategy! But like everything else, you have to use them wisely and with common sense, for example, if your target is 80-year-old gentlemen, then obviously, don’t use emojis.
But in general, they are ideal to give a human touch to our social networks and very striking in email marketing.
Emojis in the content strategy in social networks
The advantages are many, among them, in addition to showing a more human side, it helps to express and reinforce the intention of the message, allowing a more complicit tone with the users, which in turn generates empathy.
FACEBOOK: in this specific social network, we have many possibilities, not only in the posts that we put, but in the responses, where in addition to emojis we can put stickers.
TWITTER: since we have limited characters, we can give more information with emojis. They also increase the visual appeal of our communications, attracting the eyes of users on your timeline, especially if we do not post with any image.
INSTAGRAM: emojis are super used on Instagram and the effectiveness of the messages that use them increases. They are also very useful in Instagram stories, where you can also use stickers.
In these three cases it is advisable to also use them when you create ads.
LINKEDIN: undoubtedly this is the social network in which the use of emojis should be more restrained, always limited to the workplace, which is why it is common to find the rocket taking off or the loudspeaker. From Rana Negra we do not recommend using them a lot in this case and always, with a lot of head, or you will lose the serious and professional sense that this social network has, more focused on professional contacts than on selling itself.
If you are posting on LinkedIn from a PC you will not be able to put emojis directly, but you can copy and paste them from the many pages that offer them or even from other social networks.
On the mobile, you can do it directly with the keyboard.
Emojis in email marketing
They look great in the subject of the email, they are very striking.
