The workflow of many digital companies is getting disrupted due to rising chargebacks. Delayed deliveries diminish the anticipations of the customers. Every business wants to ensure a seamless customer onboarding process. Hindrance in these processes can impact the customer experience. The e-commerce industry is gaining immense prominence recently. Due to the competitive market, businesses need to find robust solutions to survive in the specific sector. For keeping fraudsters away, companies are taking various steps. Online address verification services can greatly help in identifying fake addresses.
The Process to Verify the Address of a User Digitally
Companies face huge losses financially due to the failed or returned parcels. The main triggering force behind this was users entering false addresses. Customers generally do not pay attention while inserting address details. Typing mistakes during the checkout process can create trouble. To resolve these issues, new advancements have been made adopted by various websites. Verifying an address can greatly prove to be useful for resolving these prevalent issues. To verify address, the following procedure is taken into context:
Submitting the Identity Documents
A new customer has to provide their identity documents to validate address for verification. They have to upload their selfie for matching their face against the image on the ID document.
Providing a Secondary Document
The user uploads an additional document which is consisting of their details to address verify them. It can be a utility bill, electricity or water bill, residential records, etc.
The necessary details are extracted from the optical character recognition software. The software does not consist of any language barriers. It can extract address details in numerous forms of languages.
Displaying the Results
After completing the verification of address, the result is displayed in front of the end-user. The system then saves the results of the user by making an API call.
5 Intriguing Use-Cases of Address Verification
Address verification helps to permit addresses that exist in the real world. It helps to determine that the address is in context with the respective management. Moreover, it also concludes that it exists on their official database. For creating a hassle-free customer experience, the address verification system has the following use-cases:
Prevention of Scams
Companies can keep potential bad actors away by verifying their addresses. It’s harder for fraudsters to commit a crime if they know that their location can get exposed. By verifying addresses of the customers, a brand can uplift its customer integrity. The firm will detect the scammers before they provide any harm. Moreover, an address verification system can help to ensure deliveries go to the expected entity.
Determining Customers residing within the Availability Area
Many business services are inclined to provide service to a specific geographical area. They do not want to travel to distant areas without getting premium pay. Furthermore, many e-commerce companies provide free delivery services to some specified areas. Customers are unable to utilize this benefit if they reside outside the designated location. Address verification can provide the companies with the address details of a customer. This will allow them to onboard those customers only to whom they are liable to provide their services.
Updating the Databases
The best approach to eliminate fraudsters would be to validate address data as the customer provides it. Address verification systems can help to maintain the databases clean. Customers constituting invalid addresses will not be acceptable by the system. It improves the overall quality of the consumer data. In addition to this, the already stored data about a customer can also be upgraded.
Multiple firms design their marketing strategies depending on their where their potential customers are residing. Many businesses use the IP addresses of individuals to extract address details about them. This becomes an unreliable technique as users move from one location to another from time to time. Verifying an address of the user will save the companies from this hassle. It will allow the firms to provide their services to the local people more accurately.
Increase Check-out Conversion
A complicated checkout procedure can eventually frustrate the customer. They might even abandon the whale procedure of checkout. Online address verification helps to simplify the checkout process for consumers. They do not have to spend a lot of time by enabling the option of automated address suggestions.
Wrapping it Up
To conclude, firms are experiencing many difficulties due to fake addresses. Delayed or misplaced deliveries create a negative image in the minds of the consumers. Not only they are at risk of losing potential customers but are also at a threat of degrading their company. Moreover, an address verification system can play an integral part in combating chargeback frauds. Various use-cases can be helpful for the companies to deter them. Thus, it is significant to verify address of an individual before onboarding them.