Assassin’s Creed Valhalla and its spectacular landscapes serve to promote tourism in Ireland
Tourism Ireland and Ubisoft have teamed up to attract tourists to the country.
The latest installment in the Assassin’s Creed series was released in 2020 and Ubisoft’s game has generally been well received by players and critics. Assassin’s Creed Valhalla introduces us to the Viking age in the United Kingdom and takes us through different places, including some in Ireland . Now, the country has taken advantage of the pull of the game to promote tourism and attract visitors.
Tourism Ireland and Ubisoft have joined in a curious advertising campaign, in which Ireland shows the places that appear in Assassin’s Creed Valhalla and compares them with the real location , as shown in the advertisement that we leave you below. The spectacular landscapes of the video game attract attention, but seeing them in real life is even more impressive: we wouldn’t mind visiting them all , really.
Assassin’s Creed Valhalla’s first expansion set, Wrath of the Druids , took us across the seas to reach Ireland with Eivor. Places like Dublin , Benbulben and the Giant’s Causeway appear in the game , and Tourism Ireland has seen a golden opportunity. “We want to pique gamers’ curiosity about these places, and inspire them to come and explore them in the real world,” commented Tourism Ireland Central Marketing Director Mark Henry .
“Ubisoft has done an incredible job bringing the Irish Celts to life in amazing detail. This campaign is a fun and innovative way to bring Ireland to a new audience of players,” said Henry. Of course, the initiative is striking and curious. If you want to know more about Assassin’s Creed Valhalla, you can recall our analysis .
