The tools to manage social networks are used by brands to monitor their different conversation spaces on the Internet. This gives them the opportunity to see several conversation points at the same time, conversations where they could be related to something and in turn gives them the opportunity to create content. You can monitor social networks to achieve different objectives, things like: improve interaction or create strategic conversation topics. 

Using tools to manage and monitor social media is also a good way to get information when launching special brand campaigns. The big brands use the best tools and a great team to be able to perceive what is being said in real time and thus be able to stop any attack. It also allows you to optimize those same campaigns or improve ads.   

Analysis of Social Networks

The universe of social networks gives many brands the possibility of generating traffic to landing pages. They are very functional and also help to create an interactive community. Used in the right way, you can get a lot out of them and you can even generate direct sales from there. Social networks serve to create spaces for constant interaction with users. They allow the audience to perceive brands in a more human way (if the right strategy is used) and close. It allows you to create dialogues that can serve you in the long run to create valuable content. 

Social media can also be a great help in building strong communities. But making it more effective is possible with the use of appropriate strategies and the use of social media monitoring tools that allow you to see your movements in real time in different accounts at the same time. Users already have acquired habits and the way of buying is constantly evolving, as the potential client investigates on the web before purchasing a product and there they can see the reputation, what is said or not said about the brand and even visualize your facade to better reach your local location. 

Anyone who purchases a product or service can leave personalized reviews on web search engines, Google handles this function to be able to give the best options to the user. But Any social network is a window for a customer who wants to talk about something that he liked or disliked. And let me say something, nothing can stop this reaction that occurs naturally, however companies can implement different mechanisms to ensure that their experience with them is always the most appropriate, such as Inbound marketing. Users share their experiences on social networks daily and in a certain way that empowers them, so your job as a brand is to offer an excellent product and service, to be remembered and become a reference. 

Social media monitoring tools

The tools to manage networks allow you to manage yourself properly, because you can see every movement that occurs in them from a single window and make sure to provide an immediate solution to stop bad comments or to reach customers who recommend you organically. Hence the importance of having an adequate tool to manage them, but in addition to implementing Inbound marketing in your brand to make the purchase process the best customer experience. Social media monitoring can be done constantly to see the perspective of communities.

Pero si eres una marca que no considera la implementación de estas herramientas y solo tienes dos ojos para cada red social, se te puede pasar situaciones que llegan a tus oídos ya cuando es muy tarde y tu reputación ya está en peligro. Nada peor que entrar a la web y ver las malas referencias de servicio de una empresa, pues en pleno siglo 21 la facilidad que tienen los usuarios de hacer públicos sus comentarios son muchas. Aunque tu marca debe trabajar con una correcta estrategia para asegurarse de agregar al proceso la mejor atención, es posible que de no contar con una buena comunicación interna se pasen por alto ciertas circunstancias.

Today there are many social media monitoring tools, but the most used and replicated were the ones that were easiest to manipulate. Those that have a wide range of platforms and are free. The good thing is that most of these tools that we will mention below are effectively free and also for a better range they offer premium accounts. In short, these are the most used monitoring tools for management and analysis of social networks: 

Hootsuite monitoring tool:

It is used to manage social networks with multiple platforms: twitter, facebook, linkedin, wordpress, foursquare and Google. It allows you to have weekly analysis reports and has a workflow application, with which you can delegate tasks and send private messages automatically. Ideal when several people are managing social networks. 

Social Motion:

It is a tool that has a greater monitoring capacity, with this you can manage more than 100 social networks and analyze the information in a deeper way. It also measures influence in terms of reach, strength, sentiment, and passion. 

Addictomatic:

It allows you to get a more general view of the brand, it is used on platforms such as: Flickr, Youtube, twitter, wordpress, Google. It helps to closely observe changes in the industry and the reputation of the brand.

HubSpot

HubSpot has a social media monitoring tool, which allows you to schedule messages and content for the networks. It also gives you the opportunity to receive help messages that indicate what are the appropriate times to publish content. HubSpot is recognized for being the creators of the Inbound methodology, and its tool has the ability to follow the value messages of your direct customers.  

HowSociable:

It helps to measure the presence of the brand and that of the competitors on social networks. One account allows you to track 12 social media platforms, including tumblr and wordpress. While in its paid version it allows you to use it with 24 platforms plus facebook, pinterest and twitter. It also points you to each platform which allows you to check which platform works best for each brand and which ones need more attention than others. 

 Analysis of social networks 

Social media analytics is used to help a brand know what is being said about it and for it to create a proper conversation with its audience. They allow them to have a presence in the right place and put more effort into strategic social networks. What are social media management tools for?

1. To help you see what is being said about your brand in networks,
2. See if a customer is very happy with your product or had an unfavorable experience,
3. Watch your competition,
4. Help you stay up to date with trends and conversations online. 

Social media monitoring

Thorough research on social media can also help you find insights that allow you to create valuable content. It can help you create strategies and specialized content according to what is most sought after in your field and the topics that link them. The process may vary depending on the social media management tool or the analysis that you want to carry out with it. But in general, it can help you track the most used hashtags in your field or see in real time who makes mention of your brand. 

All this applies to social networks such as Facebook, Instagram, Linkedin and Twitter, but also to many other tools such as wordpress. The tools you use to monitor your social networks can vary, but one of the advantages of using them is the vision capacity that they give you the opportunity to see: interactions, positions and presence of your brand on the web. Learning to analyze and read them can help you create better marketing strategies.