On numerous occasions we see clients and potential clients request web pages, thus explaining their idea: I want a web page to offer plumbing and masonry services. I want the person developing the web project to tell me exactly how to do it because I have no idea.

Well, if you do not know how you want your business to work (we are not talking about not knowing how to program your website , that is why we are in Rana Negra, but about how your business itself is going to work, you do not know the union, or how the market is there, because yes, sometimes the web developer is also asked to do a market study to see if their vague idea has a chance of succeeding, and if so, program whatever it is, but something that gives you a lot money quickly, sometimes also has the good will to say that you will not charge anything until money begins to enter, and that then, you will distribute benefits)

Other potential clients, many, too many, request things like: I want a Facebook / Badoo / Youtube … Let’s see, have you ever stopped to think that this already exists? Are you going to give it a real twist, offering on that new Facebook, something that really unseats what you want to copy? Do you have millions to advertise in online or offline media? If what you want is to hit a “firecracker” like Facebook or similar, you will have to create something totally new, something that offers an advantage that does not exist on other platforms, right? But they really think that for 500 euros (that’s another, make me Facebook but I can only pay 500 euros, it’s that I’m a startup, it’s that I’m an entrepreneur, etc.) they are going to pay for a website like Facebook, and that also, it is going to promote itself completely free of charge,

So, before getting into a business, think, find out, be realistic without losing an iota of illusion. Is the business you want to set up viable? Is the idea well thought out, have you analyzed it?

From experience we know that when someone asks us for a quote for a web page that does not know how to explain how they want it to work, there are two options, one, that they never get to carry out that project, or two, that they do it for 100 euros, and have a horrible website that works on pedals. Because of course, if you have not thought about how you want your business to function, you are not evaluating it and you think that it is extremely easy to do, that the web developer or web programmer will work it out , and that for 100 euros, in addition to He has thought from beginning to end what your business has to do and how, he is going to make you a very complete website. Well no, it is not viable.

Ok, let’s take a less extreme case, you have thought about how you want your business to be, and you also know that today, without having a professional website, your clients will not find you. But have you thought about what to do after having a website? You will have to make it known! And, either you have time and knowledge about SEO positioning and / or SEM positioning (with Google Adwords) or you will have to hire professional online marketing services for such purposes, and of course, keep in mind that if you do not have this knowledge, you probably have to read the thousands of gurus who surf the Internet repeating the same advice over and over again, and that any wrong step will make yourweb positioning .

So you will have to think about having a budget destined to promote your business, and doing it online is more effective and cheaper than doing it offline, yes, it requires more time, but for the common entrepreneur, it is more profitable to do a Google Adwords campaign to advertise on television.

So, in summary, think about if your business is viable, if you are going to know how to carry it out, if you are going to want to sacrifice yourself, and if you are going to have the budget to do it properly.