The EVERYBODY PLAYS! Project

Step2 boasts large numbers in the production of toys, two factories in Ohio, thousands of people involved in the various sectors of the company… but the flagship of the company is certainly the Communication & Marketing department.

Every year, from the studies of this area, new projects come out that involve the commercial area but, above all, studies of the world of the child in its complete reality.

It is precisely following one of these studies that Step2 promoted the EVERYBODY PLAYS program last year!

With this project, which involved the creative and production areas, we wanted to highlight, with a TV program and articles in specialized magazines, that Step2 supports and promotes the integration of all children in the creation of every single product.

It is possible to see the great sensitivity of Step2 aimed at eliminating all the barriers between children with a different ability through the production of toys that can be used by all but also very fun!