Hideo Kojima distributed flyers to promote Metal Gear, his first game: he also bought three copies
To celebrate the 34th anniversary of the saga, the creative tells a curiosity from 1987, when he started in the sector.
Hideo Kojima is currently one of the best-known creatives in the video game industry. In addition to his resume, led mainly by the Metal Gear saga , the eccentricities of the Japanese do not go unnoticed. He is also very assiduous on social networks and it is precisely there where he has confessed a curiosity about his first steps in the sector.
July 13 marked the 34th anniversary of the Metal Gear saga , commemorating the release date of Metal Gear on MSX. This system went unnoticed at the advertising level and that was a problem for Kojima’s first job as a director – he had previously worked on Penguin Adventure – had an impact. The creative tells on Twitter the tricks he did to promote his work . To do this, he did not hesitate to go down to the store and make it known to stop being in the media shadow.
“In the summer of my 23rd birthday, my first game was released: Metal Gear. Since it wasn’t on the NES, there were no TV commercials and it wasn’t sold in the busy toy section . As it was from MSX, it was quietly put on the PC software section of an electronics store ”, says Kojima, who wanted to fix it.“ Even so, I went to the store every day, took flyers and handed them to the people around me. I also bought three copies of the software myself . “
As you can see, the beginnings are difficult for everyone. Now, Kojima has become a marketing genius . And this example gives us a good example that he was already aiming at it 34 years ago. The next creative-led game will be Death Stranding: Director’s Cut , which will offer improvements over the game released in 2019 and will arrive on September 24.
