Live broadcasts on social networks are becoming more and more common and that not only tells us that brands are daring to use this type of format, but that user responses are showing its effectiveness. But of course, live broadcasts on social networks such as Instagram or Facebook cannot be taken lightly and less in a marketing strategy. 

The video format is one of the most consumed by people in the world, but everything must go hand in hand with a correct narrative. Imagine it this way: you should use live broadcasts on Instagram to show yourself to your community, create spaces for useful content for your audience or to answer questions that the buyer might have if you are an Ecommerce. For this reason, to develop a live broadcast on social networks, it is necessary to take into account the use of the appropriate narrative, which goes with your brand personality. In addition, live broadcasts on social networks are an excellent opportunity to encourage audience participation in your social network. 

Live broadcasts on Instagram

Live broadcasts on Instagram are a great way to bring useful content from your brand, which can sometimes be difficult to explain in writing or using a single image. It also gives you an opportunity to create emotions for your audience. But one of the biggest challenges is that you learn to use it in the correct way. What is the correct way to use live broadcasts on Instagram? creating justified content, and learning how to get the most out of the tool.

There are brands or small companies that have not yet managed to get their space in live broadcasts, but this may be linked to the lack of interaction with the community. If it is about getting the most out of social networks, then it would be good if you use it to add value to your brand, of course creating content that excites your audience and with topics that are of public interest. This is not to refer to the fact that you should talk about everything all the time, but rather to learn as a good speaker to speak at the right time and to create content that makes it almost impossible for them not to react to you. 

How to make a live video on Instagram?

To make a live video on instagram it is necessary that you have the application installed on your cell phone, tablet or iPad. It is recommended that you dedicate a local space that you have available to create the set, a place with good lighting and where you can position yourself with the device. Although it will only be enough that you indicate to the application by dragging the screen to the right with your finger that you want to make a live video. But it also seems important to me that you know that:

✓First, you must make sure you have something interesting to tell: It is not recommended (unless you are a public figure that everyone wants to see) that you make a live video on Instagram for no reason or just on impulse, you must learn to develop a strategy where take into account the goal you want to achieve.

✓Second, take care of the narrative you use: make sure everything is perfectly aligned. We are talking about your brand having a voice and it must always be the same so that it can have a fairly strong personality. The clearer your personality, the easier they will connect with you.

✓ Third, use binding themes to hook them: making a live video on Instagram also implies that what you want to transmit links them with things in common. For this, it is necessary that you already know your ideal follower well. 

These three points must be taken into account enough to be able to connect properly with your ideal follower. The key to the interaction that many brands want to achieve with their customers is how much they feel connected with them. In other words, using Insight on the content of a live video on Instagram can help you get people interested in connecting and viewing your content on social media. 

Tips to make live on Instagram

Now comes my favorite part: the tips to go live on Instagram that many are already taking into account and that will make the message you want to transmit in your live video on Instagram more effective: 

✓ Make sure you tell your community that you will be doing a live video for X reasons days before a day that you will do the Live on Instagram, and leave the time at which you will connect well explained.

✓Start the live on Instagram in one go, without any preamble.

✓ Write down the topic to be discussed from the beginning and leave it anchored. 

✓Don’t make a script, rather a rundown to follow the points to be discussed.

✓Do not exceed half an hour of the live on Instagram

✓Use justified content to make a live video on Instagram. 

Live video on Instagram can be used to create tutorials where you can teach how to do something specific, a space where you can give tips or where you can present specialized interviews. 

Live broadcasts on Facebook

Live broadcasts on Facebook are completely free and are also an excellent way to create information spaces for users and have more time to use in the market than the Live tool on Instagram, since the launch of live broadcasts on Facebook It was in 2016. According to Facebook data for 2019, more than 3.5 million live transmissions had already been made. Although you can do it intuitively from your cell phone, you can also use video software to create professional-looking live video content for your community. 

There are two modalities that you can use for live transmissions on Facebook, one is to create a live to show a video without any editing and the other is using a video streaming software that is compatible with the real-time message protocol through a TLS connection / SSL. Some of the most used options are: Livestream, OBS, Wirecast, Xsplit and ffmpeg.

Steps to broadcast live on Facebook

According to information from the same Facebook platform, these would be 6 steps you should follow to configure live broadcasts on Facebook if you do it from a company page:

1. First go to the “Publishing Tools” option on your Facebook page.
2. Then go to Videos and click to open the video library.
3. Then click + Live again to start configuring live video publishing.
4. Followed by clicking Connect to connect your streaming software (Livestream, OBS, Wirecast, Xsplit and ffmpeg.) With Facebook.
5. Then go to Post and select where you want to post the live stream. Example: your biography, in a specific group, a scheduled event or on a page that you manage.
6. The editor of live broadcasts for Facebook allows you ideal functions for you to be able to connect and transmit your idea well: 

• ✓You can add a feeling or an activity,
• ✓Attach a text or information about the transmission,
• ✓You can also register a visit to indicate where you are,
• ✓ Limit the audience by age, sex, location or language,
• ✓You can add a title or tags.

Besides you can also use the server url and the stream key with the encryption software and enable a secure connection.

And if you want to do a live broadcast from your personal account, you may not need the installation of any extra software, just go to your profile, then press write something and select the button with the camcorder that says: Video In Alive. 

Tips for broadcasting live on Facebook

As with Instagram you must make sure you have a clear idea of ​​what you want to broadcast and the goal with that live broadcast. In the same way, you should make sure to announce that you will do a live broadcast on your social networks so that people can be attentive to the programming, such as the advertisements that are seen on TV to announce the premiere of a novel. But in general you can: 

✓ Make sure you have something to convey,

✓If it is an interview, handle a script so that you can meet the established time. (Facebook allows you to broadcast live for up to 4 hours)

✓ Try to keep your content natural,

✓ Make sure you have good Internet service.

✓ Make sure that the area where you will record yourself has good lighting,

✓ Take care of the audio quality in live broadcasts over the internet

I hope these tips are very useful for you and remember that good strategic planning will help you boost results.