The new normal brought with it new realities and in an impulse to get used to this social distancing, video calls became the protagonists of different virtual events. They were celebrated from birthdays to private concerts during the quarantine. People took courses in real time and those behind each virtual event created mechanisms to make each of those special online events more effective. These video calling tools already existed, but they were re-powered and became the best tool to be close to family and friends.

It became more emotional than corporate, because in fact online conferences have been common for many years. Platforms like Skype had long before allowed people from all over the world to connect, but this was taken into account in a more work than family setting, although it also had its charm to be close to family. Due to the proximity that live videos generate, it is a widely used format. Not for nothing did the instant messaging tool, WhatsApp, add group video calls to their ranks.  

Now, how did brands use these types of tools to their advantage? In addition to turning them into their personalized offices, it served them to hold events with clients very close to their service. These initiatives were told before and they were not believed, because the remote mode is very modern, but we want to talk to you about how you can promote a virtual event and not die trying.  

How to promote a virtual event

✓Planning is very important, make sure you have the times and dates to be present at the meeting,

✓Use calendar tools to notify users to join the event and this one that is associated with cell phones can do that job for you too, 

✓Use email marketing to send newsletters with the content that you are going to give at the event or the planning of the hours,

✓ Make sure you have useful content to replicate and offer it to the right people, 

✓Prepare music or dynamics so that people even behind the screen can follow you without problems,

✓Don’t just talk to yourself, create a conversation with them. Make sure you take the time to get an overview of who is connected and give them participation.

✓Complies with the estimated time of the event neither more nor less,

✓Use social networks to your advantage to share the event with your community and let them know what it is about clearly. 

Although virtual events are not new, perhaps the way to do it if it was improved over time. But event marketing can add very good knowledge to this area and create a virtual event without problems. They only need to have a planning prior to its realization, so that it is equal or more successful than a live event. The protocol is important, make sure you have people to help you connect the interested data or use email marketing to send them all the necessary links to enter the room, with the time and program of the event. 

Promote event on social media

As mentioned in the recommendations, planning is quite important, but to promote it you can use social networks. The good thing about this part is that if your content is specialized, useful and unique enough, you can promote it to your own community on networks, without the need to capture new data. I could not tell you what messages exactly to use, but if you want to promote a virtual event in networks, you should above all things make the proposal of what they will see something very unique and that they are also appropriate to the current circumstances. If on the contrary, what you want is to create a virtual event on social networks, you can use the different functions that these applications bring such as: live or Live of Facebook and Instagram.  

Large brands held private gigs with video calling tools like zoom during the quarantine and people wondered, is this part of the new normal? It is possible, but it will evolve as time goes by. But another initiative was the live ones, where interviews with experts, talks on different topics or even the live broadcast of radio programs can be offered. 

What will make your networking event truly a success? Planning and useful content. If you do the same as everyone else you will simply be ignored or seen as more of the same. But if you manage to show content, which may have many replicas, in a unique way it is more likely that you will be paid attention to. 

Promote event on facebook

As with Instagram, promoting an event on Facebook requires planning, at least if what you want is to achieve an experience that is remembered. Of course, you can adapt the theme according to your brand and services, but everything else will be worth a good organization of time and content. Creating an event, strategically speaking, has to have one objective: to inform, to connect emotionally with a topic of interest or simply to entertain. It is something that can occur between brands and consumers or companies and workers. 

Although webinar-style courses were the most popular in quarantine as live events with direct interaction with users. It is not something that can be done on Instagram or Facebook, at least not with voice, but with an exchange of messages that usually get lost or do not read them in time, as with live Facebook messages. In this way, the events that could work for these platforms are those where you have something interesting to show, an opening, a live concert with a recognized artist or formats quite similar to those of conventional TV, with the difference of text chats in alive. 

The right people at the right times

Well, you have something to say and the means to do it. But it is very important that you also have a fairly segmented data so that your content reaches the right people. Hence the magic of personalized marketing and Inbound marketing. The companies that use the aforementioned are very careful to make the correct segmentation so that when creating campaigns or events they reach the right people. 

This could be handled on all platforms, as all brands should take great care of the effectiveness of their message. Although you may have a product ¨For everyone ¨ you must define the content very well, to have more conversion of these processes and therefore profits. 

Event marketing to virtual events

Event marketing is the act of creating great experiences and memorable moments between brands and services. It is used by many brands to connect with their audience. After all this global pandemic, event marketing went to mass meetings by video calling software, but it brought with it the main idea of ​​creating memorable moments, the challenge was to achieve it even behind a screen. 

Events are also an excellent opportunity to launch new products, and in this new normal you can carry them out in alternative ways. Distributing the costs that would normally be used for the rental of spaces and dedicating them to other expenses. Think about how you could launch a product by sending each participant a sample beforehand, so that at the same time they connect with you they can have the experience of having the product in their hands just as they would in a live event. 

As event marketing aims to create effective bonds, it is a very good strategy that can help you connect even in times of social distancing with the right people. In this case you could:

✓Create an event for members of a company, to congratulate them on their work and motivate them to continue. 

✓Create a remote training space for possible human talent,

✓Create promotional events with quality closeness,

✓Take professional sessions with those interested, 

✓Add people to charitable causes through an explanatory conference,

✓Take online courses with children and adolescents with accompaniment,

✓Just to celebrate a special moment.