Master in CRO (Conversion Rate Optimization)
description: Master in CRO (Conversion Rate Optimization)
Specialize in one of the most demanded branches of online marketing : Conversion Rate Optimization (CRO). Become a CRO specialist and learn to identify which elements of a website or digital product can be improved for a greater conversion of users.
The CRO Specialist profession is increasingly in demand, both due to the rise of digital marketing and its integration into digital businesses to achieve its objectives more quickly and efficiently.
course objectives: Master in CRO (Conversion Rate Optimization)
By the end of the course, you will have learned to:
- Have a vision of all the marketing areas that affect a CRO project
- Apply standardized and proven methodologies
- Optimize projects and digital businesses
- Detect inefficiencies and analyze all the actions of a website to improve them
recipients
This master is aimed at students of the following profiles:
- Professionals in the digital sector interested in specializing.
- New graduates interested in digital marketing.
- Growth hackers with experience in the sector.
- Entrepreneurs who need to optimize their conversions.
methodology
The master is based on active learning, with a system that would represent the following percentages:
- 40% of Cases to solve , learning by making mistakes.
- 40% of Teamwork with tools to participate and act.
- 20% of Flipped Learning , with theoretical foundations, conceptual base and debates.
previous requirements
This master’s degree requires face- to- face attendance to its classes, beginning on October 18, 2019 and ending on February 8, 2020 .
Classes will take place on Fridays from 4:00 p.m. to 9:00 p.m. and on Saturdays from 9:00 a.m. to 2:00 p.m. at the Glue Work Building (Calle Edison, nº3, 28006, Madrid ).