We always insist that you should leave your web project in the hands of professional web developers , since logically you will not know absolutely everything that having a professional web page entails , or how to perform the  subsequent SEO positioning in the best way, or promote yourself to through  online marketing , etc. Otherwise, you dedicarías to program web pages to create content, make campaigns web positioning , etc .

If you trust true professionals in  web development and the field of  social media , you will get good results, without failures, without botches. But beware, there is a lot of intrusion in this sector and there are many people who, without having little knowledge, claim to make you a magnificent web page, or position the web, or take charge of  writing content for your blog, without having a clue. Of course, they are very cheap, until they are expensive, since you have paid what you have paid, you will have thrown it away.

That said, once again, and it is a situation that we see every day, let’s go on to see what mistakes a true web developer will never make , and when at Rana Negra we talk about web development, we cover the areas of responsive design, web layout, programming of the frontend and / or the backend and testing prior to delivery of the finished web project:

– Neither know nor ask what is the objective of the web page you want to launch. In this way, how are you going to program it? The web programming requires optimizing resources to the maximum, focusing on a structure web in accordance with regulations and SEO positioning , think about the usability of the website (UX) for your users do not go crazy looking for what they want to find, even go to your competition. From a web design adapted to the image of your business, to the user experience , through adequate web programming , if the web programmer or web developer does not ask you what the web page is for, we are wrong.

– If you have not been asked what the objective of your website is, what audience it is aimed at, how you have thought to carry out certain processes of it ( online sales , for example, you as the manager of an online store , you will know how do you want customers to pay, what are the shipping methods, what products are most important, what unique touch do you want to give, etc.) because do not expect me to advise you based on their experience, on what are the best options when creating a Web page.

– Once immersed in a web development project , the client should not be totally left out, nor should he be informed of every step that the professional in programming and web development takes . When there are important advances, the client must be able to see them and test the functions to correct possible deviations from what was initially agreed as soon as possible.

– Of course, as a customer, do not wait for that moment to request as many functions that you have seen on other web pages, because a true web development professional will charge you, as a plumbing professional would do when half From work you ask for more things, as a professional in the hospitality industry would do if in the middle of the menu you ask for a dish from the menu, as would a hairdresser to whom you tell him that you are going to cut your hair and you end up making highlights, etc, etc, etc. Those who are not going to ask you for more money for more services, are the apprentices. Let’s see, like everything else, if it is a minimal change and depending on other factors, it can be assessed, but after having studied and budgeted the project, it is clear what it includes and what it does not.

– Nowadays, no web developer who is in charge of the web design area would think of creating a web page for you , whatever it may be (with online sales, without online sales, with a product catalog, a search engine, a social network , a corporate website …) with a non- responsive design . This issue is very important, since if your website is not responsive, not only will it not be displayed correctly from mobiles, smartphones and tablets, it is also Google will penalize your web positioning , you can expand information on this topic in this other article from the blog: http://www.rananegra.es/blog/hasta-google-avisa-si-tu-pagina-web-no-es-responsive-no-te-sirve-de-mucho

– Another issue that whoever programs your website must take into account is the subject of cookies , you can also expand information in this other article: http://www.rananegra.es/blog/ahorrate-600-000-euros-con -rna-black

All of this can be extended to the area of online marketing and social media , with other peculiarities of each field of work.

Now, it is up to you to choose who programs the website for you and who is in charge of making it known to your public, we hope we have been of help.