2014 begins and we ask ourselves, what do the consumers of 2014 want? Can we reach more clients? How? At Black Frog, we have the answers.

Although Spain is below the European average in having business websites, with 68% of companies having their own website, in Finland, Denmark and Sweden they already have a considerable advantage, with 94%, 92% and 89% respectively, of companies that have their corporate website.

It seems that it is difficult for the Spanish businessman to get on the online bandwagon, despite the fact that more and more are sold in electronic commerce and searches for products and services are growing on Google.

In 2013 we went from having 13.2 million online shoppers to 15.2 million, and having 2 million more shoppers is not an opportunity to waste, is it? The average cost of buyers is 816 euros, if we multiply this by 15 million people… we have more than 12 million euros invested through online purchases!

Online sales and e-commerce increase

And let’s not think that you only sell a website with online sales, that your customers find you, see your products or services and obtain information related to your business in just a couple of clicks, is priceless. As you should already know, if they don’t find you, they will find the competition. This is why companies that have a website, whether with or without online sales, bill more than those that do not.

Millions of online shoppers are waiting for you

And it is that although many of our companies lack the impulse of online sales, or at least to show themselves to the consumer with a corporate and informative website, Internet users and online buyers in Spain do not stop growing, and also, every time They are more demanding of online sales websites, they are more used to the online sales process, and if a purchase has gone well, in terms of ease of navigation and payment, payment security, ease of return. of the product and the shipping costs are reasonable, the consumer returns.

And if before we did not leave home without consulting Google for the closest store or the most competitive online store, now with the use of mobiles and tablets increasingly widespread, at any time and from any device, we search for information and buy online. Sales through these mobile devices grew in 2013 by more than 15%, and this trend will continue to grow in 2014.

So is any website worth it? NO, if the image you give is bad, you better not have a website, since you will be instantly discarded as a potential seller of your products or services. At the end of the day, the web is our showcase open to the world at all hours, every day of the year, if we are disorderly, with incomprehensible texts, poor quality images, excessive time loading the web, or failures in scheduling and security, for example, we’ll scare our customers away.

Look for professionals in web development, who create your corporate website or your website with online sales in a personalized and exclusive way for your business, based on your business line, corporate image, adapted to any device so that no client has problems when viewing your web and also load fast.

Whatever project it is, at Rana Negra we can develop it, there is nothing impossible and we will always advise the best for you and your business, even if you always have the last word.

We insist, we are talking about more than 15 million potential buyers. Are you going to leave them in the hands of anyone?