SPANIARDS BUY MORE IN FOREIGN ONLINE STORES THAN IN NATIONAL ONES BECAUSE …
To begin with, because users, who by leaps and bounds get used to buying our products and services online, or at least to viewing them in online catalogs, are getting used to the fact that, by removing large companies, businesses and businesses in our country do not have online store or ecommerce, or that these are not adapted for mobile phones and for all types of devices, or that they have an appearance that reflects anything but seriousness, trust and reliability.
And it is that more than half of online consumers in Spain buy abroad, according to the study that the consulting firm Ipsos has done for the PayPal online payment platform, 63% of Spanish buyers choose to buy in foreign ecommerce.
What we Spaniards buy the most in online stores abroad are electronics, fashion, travel and transport products.
Users state that in foreign ecommerce they find new and more varied products more often, and that is that one of the Achilles heels of national e-commerce is how abandoned online stores are, with items that are not updated, out of stock, etc. .
They also highlight the speed of purchase in foreign online stores, and that is that, if we do not have a website with online sales that facilitates the user experience and loads soon, that user will not wait for you, they will not spend a long time finding out how Your website works, it simply goes to another more optimized for the user.
That is why at Rana Negra we want to insist on the importance of, not only selling online , which should be a priority especially in the aforementioned sectors: electronics stores, clothing and accessories stores and travel and transport websites, but also online stores or ecommerce must be user-friendly , easy to use, created and hosted in such a way that the loading of the web page is fast .
And you must update your online store with the latest products, manage orders correctly, etc. And if you also have a blog and create news of interest , you will position yourself in Google , something essential so that users who are looking for exactly what you sell, find you before all the enormous competition that exists.
We know that many times, you don’t have time to keep online stores in good condition or to create content on Social Networks and blogs , but that’s what we’re here for! Dedicate yourself to your business and your passion, and leave us take care of our business and our passion: Development Web , the Web Programming , the Marketing Online , the Social Media and Social Networks .
We will create your online store , take a look at the following video and ask us without obligation.