1 \ The Retail environment, shoppers and strategies
1 \ The Retail environment, shoppers and strategies Today’s shopper, shopping habits and consumer trends. Competitive strategies, segmentation and positioning. Assortment, price and product policies. The distributor’s brand. Staffing: HR management Lead sales teams. 2 \ Trade Marketing and Retail strategies physical and digital marketing.: 1 \ The Retail environment, shoppers and strategies Trade marketing and…