The creators of Just Cause on Game Pass: “makes Xbox a much more important platform”
After a first positive experience, Avalanche will publish its next game: Contraband, announced at E3, on the service.
Since its launch four years ago, Xbox Game Pass has been climbing positions as a fundamental bet of Microsoft for its video games division, but also for many third-party companies as a means to reach more players. This is the case of Avalanche Studios , creators of the Just Cause series , who in a recent interview have not hesitated to applaud the subscription service.
It has made Xbox a much more important platform than we initially thoughtPim HolfveAnd they do so based on the experience of releasing theHunter: Call of the Wild in the offer of the American company. According to Pim Holfve, CEO of Avalanche Studios, thanks to Xbox Game Pass they ended up reaching a target audience that, once they tried it, was more likely to get hold of some of the many hunting simulator DLC. “[Xbox Game Pass] It has made Xbox a much more important platform than we initially thought. We believed that [the game’s user base] was going to be primarily on PC. So we are reaching a much larger audience.” Holfve explains in a talk collected by Gamesindustry.
With this precedent, Avalanche Studios did not have to think much about partnering with Xbox Game Studios for their next project, Contraband . “We aim to grow our user base … even if it is not directly ours,” says Holfve. “But we know that if we increase that base, the income will come . What drives us as a company is not money, but entertainment, and we are giving fun to a large number of people,” he adds.
Contraband was presented at E3 2021 , specifically during the Xbox and Bethesda conference , with a view to an exclusive launch for PC and Xbox. The video game is presented as a cooperative experience developed on the new generation of Apex Engine, the technology behind the Just Cause series, which takes the user to a smugglers’ paradise located on a fictional island from the 70s.
We remember that you can join Xbox Game Pass by paying only one euro for the first month to access a library with hundreds of games at no additional cost.
More about: Avalanche Studios , Xbox Game Pass and Contraband .
