At Rana Negra we know what it means to undertake, from scratch, without business angels or crowdfunding, or similar, simply facing reality with a mixture of positivism and realism and without wanting anyone else, for the fact of contributing money, put hand to our way of thinking and working. But this is already a matter of taste.

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Well, from our experience and that of many clients who have passed through Rana Negra, in these two and a half years of activity, you have to have some basic, very clear premises, the main one is that you like what you do and know how to do it, and what you don’t know, you want to learn. Think about whether you want to undertake alone or if you need someone else, in the second case, think very well with whom and under what conditions.

The dose of illusion, if you fulfill the premise that you like what you do, you will have it, but also have the dose of realism that successes do not rain from heaven no matter how much you like what you do, now comes how to do it.

What do we find at this point? That businesses are opened, online, offline, in both ways, and the time and money that need to be invested in a business have not been properly planned.

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It sounds almost like a laugh, but we have already encountered many cases, of what we could call “the Mark Zuckerberg fever”: Many people believe that they have had the idea of ​​the century, and that by putting it online, it is already done, “they invent ”“ New ”social networks, or they think that the products they sell are going to be sold alone and by the millions, as if it were Privalia. Let’s see, the reality is different. Either you hit a firecracker, which does not usually happen or we would all be rich, or you have to work a lot, investing time, energy and money .

Obviously, if you have a physical store (office, office, etc.), you must have good prices, good products, know what you are offering, give good customer service, etc.

But if, whether or not you have a physical workspace, do you open your business online? Unfortunately in Spain we are still not aware of what it entails, and many people have the idea of selling online and that, almost by magic, customers begin to buy. The reality is different. THE REALITY OF STARTING A BUSINESS.

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With the millions of web pages that exist, if you do not invest time and money in  web positioning .

And how do you have an online presence that your potential customers find you before your competition? There are two keys, they may seem obvious, but we assure you that we see that people are not so clear about it: time and money .

Even if you have a lot of time, there will be countless things that you can do for yourself, but not all, because as in everything, nobody is an expert in everything.

Just as you are going to buy clothes and you do not knit it yourself, no matter how long you have, nor do you build the house you are going to live in, etc., there are questions that will always be required, yes you want to get good results, from an expert. Either that or you learn programming Web , positioning Web, content creation on your blog (yes, having a blog is almost obligatory nowadays, for many issues) and Social Networks , learn about marketing online , etc., etc.

That is, can you, for example, create your own online store ? Yes, another thing is that the result is professional. As if you want to build your physical store yourself, by proxy, with time and desire … but not if you are not a builder, bricklayer, architect, painter and plumber, because the results will leave much to be desired.

On the other hand, there is the money to invest, and unless you are a billionaire, you cannot afford a false step. Invest it in creating a professional, functional, responsive, well-developed, well-positioned website that is easy to use by your audience, and by you.

We could now give hundreds of data on why have a professional online store , especially if you sell travel, technology and / or fashion, but we leave you a video issued Weekly Report where they explain it phenomenally.