You will have seen in different media the news of the “assault” of the mayor of Marinaleda, political and moral debates aside, from our point of view, which is the marketing one, this whole issue is a great viral marketing action. Why?

1.- It is a transgressive idea, which draws the attention of the public (a mayor participating in an action of these characteristics!)

2.- It is accompanied by a great media coverage, and more so in summer where the news are famous for talking about heat waves, tips to better cope with it and which has been the fattest watermelon collected.

3.- You move people’s consciences, one way or the other, but everyone has an opinion about it.

4.-It is news that other politicians and journalists are not going to stop talking, to draw parallel debates (throwing food in good condition by supermarkets, the price of them, the crisis in general that affects families who no longer have to feed their children …) despite other thefts of greater economic and social importance are constantly happening.

5.-The protagonist awakens feelings of love and hatred in equal parts, and you know the slogan of “let them talk about me, well and / or badly, but let them talk”

And this last sentence is the one that summarizes the type of marketing that has been done through the shopping carts of the well-known commercial area. WE FUSION VIRAL MARKETING AND TODAY