Twitter recently launched Vine, a free service that allows users to share videos of up to six seconds from an Apple iPhone or iPod Touch. Videos can be shared using Vine or by attaching them in a ‘tweet’.

A good idea right? Even just days after Vine’s launch and the app’s respective success, Facebook responded with an update to its mobile program.

But not everything is being a bed of roses to success, as it has gotten out of hand, and they are receiving numerous videos with explicit sexual content, something that also goes against the firm guidelines of Twitter, characterized by its tolerance zero with porn.

Ethical issues aside, the duration of these videos is 6 seconds maximum, and summarizing what you want to communicate in that period of time is a much more difficult task than making a three-hour video, but if you do it well, you have in your hand a powerful viral tool for quick consumption. As Michael Sippey, vice president of Twitter, said, “As with tweets, the shortness of the videos encourages creativity”, but this is not an easy task.

An example of how it works? In this well-summarized Vine video: Vine explanation

First brand to do a Vine spot? Toyota on Vine Toyota And it is very important to be, either the first company to use it, as Toyota has done, but it has not had a huge media impact, or to be the first to really impact with your “mini” spot.

And at Rana Negra we can help you to achieve that goal: Create in a video of 3 to 6 seconds something that impacts the user, so that it has the required impact. Focus on adding value to your followers, providing them with something different.

More difficulties? You must record the video at the same time that you are going to share it, you can record and not share, it saves it in the photos of your mobile, but you will not be able to share it later, so … practice, practice and more practice until you finally find the expected result. And then you can also publish it on Facebook and / or Twitter, something highly recommended especially at the beginning of this new application, until more users know and use it.

In short, do you want us to win this challenge together? If the answer is yes, you know where to find us !! Do you have any doubts? I provide you with the link to our website, so you can see what we do and how we do it: www.rananegra.es WHAT’S NEW ON TWITTER, VINE, IS CRYING OUT FOR YOU TO COME TO BLACK FROG.