If you have verified with tools such as Google Analytics and Google Master Tools, that you receive few visits to your website , be it a blog, a social network, a comparator, a search engine, an online store or ecommerce, or any other type of web application , It can be due to different reasons, but as long as your line of business is interesting, everything has a solution.

The first thing is to know that having a website, whatever it is, does not mean that users reach it, nowadays with millions of web pages, that they find you when looking for what you sell, offer or inform, it is not easy , it is not enough to have a web page , they have to find you.

Therefore, you must have an attractive web page for your audience , which takes into account the usability for your potential visitors, and once you have a web page in conditions, both in terms of design and correct functionality through web programming and web development, you must work on your web positioning , even when it has been created, as we do at Rana Negra, with SEO positioning criteria .

You have to take into account that user habits change, that the keywords you put in your day, meta descriptions and others, you have to optimize them from time to time, that technology advances fast and that it is no longer just worth having a page web, it must be optimized for correct viewing from all types of mobile devices, that is, it must be responsive.

SEO positioning is a long-term job , we are not going to fool ourselves, it takes time for study and improvements and Google is taking it into account little by little. But overnight you will not get results, and whoever tells you otherwise, and promises to be on the first page of Google in a couple of days, is deceiving you.

A fantastic way to position yourself in Google is through  content creation, so your web page, whatever it may be, should at least have a blog where you talk about topics of interest to your users, taking keywords into account for which you want to position yourself, that is how Google will like you, because it will see that your website is alive and it will know better why searches users should find you, and in front of users, you will become an expert in your business, that they see what you know about what you say.

If you need fast results , for example, now that we are in a time of a lot of consumption, if you sell articles online, a campaign with Google Adwords would be convenient for you , since the results are more immediate, as long as, of course, you know how to optimize the campaigns you do, otherwise, you are giving the money to Google.

On the other hand, whatever you do, the reality is that your competition, if it takes a long time before you online, in addition to having already made a niche on the Internet and therefore, in Google, has made itself known before you among your buyers, that is why we always insist that the sooner and more professionally you develop your website, the sooner you will get results, being aware, we insist, that results are not achieved overnight, even less when your line of business has been online for years.

And of course, the management of your website cannot be neglected , you must keep your products / services updated, make small improvements from time to time in terms of design and usability. Of course, if you have a blog, but you have hardly created content, or you have not updated it for months, it gives the feeling that there is no one managing that web page and it generates some mistrust.

The  Social Networks are also a powerful tool to let you know online, and for example, creating advertising campaigns on Facebook .

There are two reasons why the vast majority of people who have a professional website do not carry out all these actions that we are commenting on, one of them, due to ignorance, and the other is due to lack of time. In both cases, we are here to help you increase your online visibility and online presence, and therefore, your sales also increase.