Mobile phones, that wonderful invention that has changed our lives and without which most of us would no longer know how to live, are driving advertising agencies and companies that want to advertise in this medium.

No one doubts that mobile advertising is fashionable, but users declare that it is annoying and that they ignore it.

On the other hand, Facebook, with five hundred million mobile users, estimates to reach 302.73 million euros in 2013 in revenue through this advertising. And Twitter has acknowledged that it is supported by its revenue from such advertising. YOU BOTHER ME? WELL, I IGNORE YOU.

So is mobile advertising currently working or not? More than 6 million clicks made on ads on mobile devices have been analyzed all over the world, the result? 40% of these are accidental or fraudulent, they were useless, in addition to the fact that 88% of users ignore the ads that appear in the applications, while 86% do the same with the ads on the mobile web, therefore of all the people to whom the publicity reaches, almost all ignore it and those who are not by accident or fraud. In short, companies are wasting money investing in this advertising format.

From Rana Negra we clearly see what the problem is, advertising is being done (also invasive), but not marketing , for not expanding on the subject, I will only point out that marketing is a global strategy, aligned with the rest of business objectives, it is the systematic planning, implementation and control of business activities designed to attract buyers. And advertisingit is the public and paid advertisement made by means of a persuasive message. Advertising is a part of marketing, but you cannot bombard people with messages that do not interest them at all and who are not used to it, we have always had television with advertising, however, we did not expect to turn on the mobile and that We will skip ads without rhyme or reason and we do not worry about knowing what they have to say to us, they are invading the virtual room of our lives.

On the other hand, mobile advertising is a bad copy of web advertising, advertisers have not specially prepared their messages for the mobile environment and are updating what they know about web and desktop marketing. There is nothing attractive about the mobile advertising experience. An ad in the Google search engine, for example, is the same as the web ad, but on a smaller screen. And how will the user be attracted like this, if they are not exactly waiting to see which banner appears?

Until the moment in which both technology and advertisers see the importance of what is explained here, a great option to take advantage of the pull of smartphones and tablets are QR codes, the user only scans them if they are of interest to them. YOU BOTHER ME? WELL, I IGNORE YOU.

A good example of them is Wonderbra’s viral mobile app, not without first claiming a clone of it, with a male model.

http://www.muycomputer.com/2012/10/03/wonderbra-decoder-app-movil-viral-que-desnuda-a-la-modelo-de-la-marca