Google will include video clips in the “Discover” section of the search engine Google is now also showing a “Short Videos” carousel, much like Tik Tok We know that Tik tok has been a trend, but its format has also become the role model for many brands. And Google announced on its platform that they…
How to do an SEO audit? These steps will help you perform an SEO audit efficiently and step by step The SEO audit is of vital importance to find the possible errors that a website can have. Problems that may be bringing as a consequence that it is not positioning in Google or other search…
Why should I consider Voice Search in my SEO strategy? Today there are four types of Voice Search assistants: Ok Google, Alexa, Siri and Cortana. Users have changed the way they search for content, as the years go by, technological updates look for something in common: the speed of finding a solution. Hence the voice…
Google will limit the information it provides to its Google Ads advertisers Learn about the updates that Google implemented for advertisers It is not a new thing, Google updates are already more and more continuous, especially those related to the position in search engines. The algorithms have not changed but the advertising rules have been, because…
Evolution of Google algorithms Make sure to keep up to date with all Google updates to avoid penalties on your website The appreciated google algorithms are updates that the system has been making to improve the customer experience. Although they all have specific tasks, it is likely that over time they will be updated and…
How to do a keyword research in 4 steps (Keyword Research) We show you 6 free tools to filter the most popular keywords in your industry and attract more organic traffic The first step to climb positions in Google is to carry out a keyword study (Keywords Research). This is the basis of any SEO or SEM…
SEO Writing: Guide to Writing Articles That Conquer Your Users and Google Learn about the best practices to position an article on the first page, after the latest updates from Google In our previous article, on how to appear in the first places of Google, we explained the importance of web positioning in Inbound Marketing. We concluded…
How to position an article quickly in Google? Google explains that if your website is mobile-centric on Google, most of the tracking requests will be made by these devices: Google’s first place is the goal of many companies that make content constantly, in the first place it is compared to the best location of…
SEO Positioning for Beginners: Step-by-Step Guide We explain the technical and content details that play a key role in SEO positioning In our blog we have delved into strategic issues inherent to Inbound Marketing and content production. Now we get to the technical: SEO positioning. You have probably heard or read about the topic, but associated with…
Web positioning: How to appear in the first places of Google? These are the 6 keys to position your website on the first page of search engines One of the key factors in the Inbound Marketing strategy is the web positioning in search engines like Google. Let us remember that the content strategy aims to…
