Huawei wants to demonstrate how technology can open new doors in all kinds of categories, even those that seem far removed from what the company does. For example, in the last week it has launched “Fashion Flair “, the first fashion collection developed through different mobiles.
Thanks to the use of the brand’s most recent Smartphones, which mixes the power of artificial intelligence and human creative talent, it has been possible to create clothing designs with a unique style. To achieve good results, Huawei has partnered with Anna Yang, creative director and founder of fashion brand ANNAKIKI .
Details of Huawei ”Fashion Flair”: Huawei ”Fashion Flair”, the first fashion collection developed with AI
Huawei continues to innovate with its latest creations
With the work of ANNAKIKI, the first fashion collection of 20 garments in the world has been completed. For those who do not know Anna Yang, she is an industry leader thanks to the creative style of her garments, with exhibitions at Fashion Week in London, Paris and Milan, and dressing celebrities from the category of Lady Gaga, Noah Cyrus and Sfera & Basta.
During the creative process of “Fashion Flair”, Huawei has developed an application of the same name that had the incorporation of a large related database , with tens of thousands of iconic fashion images from the last 100 years, along with a specific set of designs from the ANNAKIKI collection .
The next step to materialize the collection was achieved through the addition of a series of filters in the app by the designer and recommendations through the AI system incorporated in the Huawei P30 and P30 Pro phones to offer infinite possible proposals. Finally the garments were finished through the work of Anna Yang herself.
It is worth noting that for the first “Fashion Flair” collection, Anna Yang chose to use the range of colors of the Huawei P30 series , thus achieving that the four most important pieces in the collection reflect the bright colors of the latest mobile phones from the Chinese giant: Amber , Nacre, Aurora and Black.
Although the collection has already been presented at the iconic superStudio + in Milan, on May 9, the project has been completed with an online partner such as LUISAVIAROMA.COM , one of the main luxury fashion destinations. The entire collection can now be exclusively purchased from its online store.
