According to a report by the analytical firm Canalys, Europe has been the region with the best performance during the third quarter of 2019 in relation to shipments of smartphones , experiencing an annual growth of 8% and even surpassing the Asian continent. In this sense, Canalys points out that this is the quarter with the best performance in the history of Europe and that it has been led by Samsung and Huawei, followed by Apple and Xiaomi in third and fourth place, respectively.
Likewise, the European market has been prioritized by Chinese manufacturers, mainly Huawei and Xiaomi, which do not enjoy a good performance in the United States for political and commercial reasons.
Samsung, Huawei, Apple and Xiaomi top the list: Europe had the best performance of the third quarter of 2019 in shipments of smartphones
Going into detail, Samsung leads the top with a total of 18.7 million units shipped , experiencing an annual growth of 26% and grabbing 35.7% of the market share.
The South Korean company is followed by the Chinese manufacturer Huawei , who despite maintaining a healthy market share of 22.2% and achieving shipments of 11.6 million devices, remains in an unfavorable situation due to the trade conflict between the United States and China. According to analysts, many Chinese manufacturers have taken advantage of Huawei’s weakening in the region , including Xiaomi, Oppo, OnePlus, Realme and Vivo, of which more investment is expected in Europe from 2020.
In the third position we will find Apple . The American apple has seen a decrease in its total shipments (9.8 million units) and in its market share (18.6%) compared to the same quarter last year. The above mentioned implies a negative growth of -4% in Europe during Q3 2019.
The fourth rung is occupied by Xiaomi, which has seen a surprising boom throughout 2019, achieving an annual growth of 73%. The aforementioned translates into 5.5 million units shipped throughout the third quarter and a market share of 10.5%.
Finally, HMD Global ranks fourth on the list , with just a 1.8% market share and a total of 0.9 million smartphones shipped. Unfortunately for the company that makes Nokia phones, this represents a growth of -21%.
Europe is brimming with opportunities and threats for smartphone makers, Canalys notes
According to Canalys lead analyst Ben Stanton, Europe right now is brimming with opportunities and threats.
“On the downside, Brexit has already had an impact. In the UK, shipments of premium devices from Samsung and Apple accelerated ahead of the Brexit deadline this year, in March and recently in October, followed by a large decline as distributors were forced to stockpile products in anticipation. to an imminent rate increase. “
On the other hand, the expert mentioned that there are many opportunities in Europe thanks to the recent deployment of the 5G network . Also, thanks to the abundance of network operators in Europe, smartphone manufacturers will have a wide range of potential partners, especially as 5G competition will intensify in the mid-range market in 2020.