Instagram has decided that users have the power to choose whether they want to show the likes of their publications or, if on the contrary, they prefer to hide this information. This feature created quite a stir in 2019 when Instagram announced that it would begin to hide this interaction almost randomly in order to take the pressure off users .

Having tried this, they now want users to be the ones to decide. Of course, this does not mean that the likes are deleted or hidden and it seems that the publication has not had any interaction . What disappears is, in itself, the number and both the user who has published a video or photo, as well as anyone who likes it, will know that they have interacted with that publication.

Instagram welcomes that during the test period of this feature, the community agreed to state that showing the number of likes did not contribute much and that hiding it, on the other hand, was useful. In addition, by not showing this number, the pressure towards small and large creators decreased, since unnecessary comparisons and competitiveness were avoided .

This feature is already available globally, but will arrive in a phased manner to devices. It may be activated without having to update the version of the application, but we recommend visiting both the Play Store and the App Store to verify that you have the latest version .

Instagram

To check that you have this feature available, what you should do is open the Instagram settings section, go to the “Publications” tab and there a new option will appear with a switch interface that allows you to turn on or off the display of the number of likes in all publications. 

However, it can also be done individually in each post. In this case, what you have to do is select the publication in question, click on the three points that appear at the top and once there choose to hide the number of likes in that specific publication.  Instagram allows users to hide the likes of their publications at will