1 \ Core modules Business Intelligence, Big Data and Digital Transformation. Business Analytics. Digital and social ecosystems. Big Data architectures. Business Applications: Big Data in Telecommunications and Banking. Introduction to Data Science tools and first steps. Data Science: Data governance, predictive analytics and Deep Learning. Evaluation of predictive models and analysis of results. Credit Scoring…
1 \ Core modules The commercial area in the organization of the company. The integration of digital channels in the commercial strategy. The economic-financial management of the sales department. The leadership of the sales team. Sales forecast and goal setting. Sales organization: sales systems, models and channels. Strategic and operational management of the client portfolio….
1 \ Core modules Fundamentals of Marketing Intelligence and introduction to the Salesforce ecosystem. How to use Salesforce CRM in Marketing projects. Reports, Dashboards and Forecasting. CRM for B2B: Business case at ABM. Legal Regulation and GDPR. Attraction and recruitment with an Inbound Marketing strategy. B2B Digital Attraction and Recruitment in Salesforce: Pardot. Marketing Automation…
1 \ Core modules Introduction to Artificial Intelligence and Model Generation. Design Methodology for Artificial Intelligence Solutions. Direction of Artificial Intelligence Projects. Applied Artificial Intelligence. Frameworks. Creation of business results. Use Cases of Artificial Intelligence. Artificial Intelligence Models applied to CRM. Artificial Intelligence Models applied to Paid Media. Artificial Intelligence Models applied in the Customer Journey….
1 \ Core modules Strategy and consumer. Market Intelligence. 2 \ Cross Sessions: 1 \ Core modules Business reality. Business Experiences. Management skills. Tools and software.
1 \ Core modules Design and Creation of a Digital Marketing Plan. Digital Customer Journey. User Experience (UX). SEO and SEM. Google Adwords. Generate and qualify leads in Digital Marketing. Loyalty and bonding digital strategies. Inbound Marketing. Marketing Automation. E-mail marketing. Media Strategy and Planning. Metrics and analysis of results in digital advertising campaigns. Programmatic…
