Graphic design. Adobe CC. Image edition. Adobe Photoshop CC. Vector drawing, Adobe Illustrator CC. Document layout, Adobe Indesign CC. Visual communication projects.

Introduction. HTML. CSS3. Design and aesthetics. Web Publishing. Web optimization.

Javascript language. DOM and events in Javascript. Moving forward in Javascript. AJAX and jQuery. HTML5 and CSS3.

Installing Apache, PHP and MySQL. MySQL. PHP basics. Advanced PHP concepts. PHP – MySQL. Publication on the Web.

Introduction to WordPress. Operation and interface. Topics. Inner core. Plugins and custom feature extensions. Improvement techniques and other resources.

Introduction. Electronic commerce Development of an online project. E-Commerce platforms. Logistics and legislation. Digital marketing for eCommerce.

Introduction to Java. Object-oriented programming. Graphical interfaces.

Android presentation. Beyond the basics. Next generations. Web-mobile in action. Application publishing.

Introduction to content marketing. Typology and formats. Content curator: what and how we publish. Content strategy. How to communicate. Create content for a blog. Introduction to Social Networks. Social Media and integration with the marketing plan. Communities, Reputation and tools. Social media.

Introduction to SEO. Keyword selection. Keyword research. SEO on page. SEO off page. Online positioning. Measurement and analysis of results.

Introduction to online marketing. Templates for email marketing. FTP and images. The most technical part. Choosing an email marketing tool. Basic use of an email marketing tool. Configuration and management of lists. Basic use of an email marketing tool. Campaigns and a / b tests. Basic use of an email marketing tool. Results monitoring and reporting. Analytics oriented to email marketing. Advanced use of an email marketing tool. Creation of our database, legality and practical cases.

What is web analytics. Establishment of Objectives and KPIs Web analytics and business strategy. Implementation and reporting. Qualitative and quantitative analysis of the data. Different web analytics tools. Profiling and filter configuration. Web Analytics and SEO. Excel for Web analytics. Social Analytics. Mobile Analytics CRO (Conversion Rate Optimization): Conversion optimization, A / B testing and usability. BI: Big Data Analysis, Business Intelligence and Data Mining On-Off Analysis: Measurement of the interaction between channels.