If you dedicate yourself to Digital Marketing and want to expand your knowledge, or you are training in this sector and want to have a specialized profile, we offer you the best selection of CXL Institute courses.

 

CXL Institute is one of the most prestigious academic centers in the digital sector. Companies such as Google, IKEA, HP or Hilton have trained their Digital Marketing departments with their online courses.

This online center has brought together a large cast of experts in different areas of Marketing, with the firm objective of democratizing elite knowledge.

The 3 principles that govern the spirit of CXL are quite revealing:

1) Well documented and explained content (information written by professionals for professionals).

2) Reduction of marketer smoke (without pretending to become the umpteenth blog of mediocre tutorials).

3) Oriented to professionals (its topics and contents have an advanced level aimed at professionals in the sector).

Among the resources CXL offers are free courses on conversion optimization, digital analytics, growth hacking, and UX. All articles, seminars and courses have the visible signature of their author and also an estimated duration.

This institute offers different subscription modalities, depending on whether the student enrolls on his own or if he belongs to a company in the sector, offering discounts if several employees enroll.

CXL Digital Marketing Courses: The best online courses in Digital Marketing in English

 

We offer you a selection of courses in Digital Marketing in English offered by CXL . Remember that all these trainings are not available in Spanish, so you will need at least an intermediate level in English to understand their contents.

Remember that, regardless of professional experience, these trainings are aimed at people who already have a solid foundation in their specialty, so it is necessary to have prior knowledge in each area to optimize the learning process.

Technical SEO: The best online courses in Digital Marketing in English

What does it consist of ? This course offers an in-depth and up-to-date knowledge of technical SEO, addressing web structures, JavaScript frameworks , and structured data to positively impact Google indexing and ranking.

What can I do after this course . This training enables the student to:

  • Carry out SEO audits at a technical level.
  • Optimize content with keywords and page structure.
  • Easily create XML sitemaps to better structure content.
  • Employ Javascript frameworks to influence technical SEO.
  • Mark contents with structured data to extract entities.

Recommended requirements before enrolling :

  • Basic knowledge and experience in HTML and Javascript.
  • Know basic fundamentals of SEO ( linkbuilding , SEO onpage …)
  • Basic experience in Google Analytics.

Facebook Ads: The best online courses in Digital Marketing in English

What does it consist of ? This course is based on the BELT method, which teaches how to align the message and objectives to reach customers through Facebook Ads, helping to reduce acquisition expenses by up to 80%. Through actions with a cost of less than two euros a day, a system will be developed that will reinforce the conversion funnel.

What can I do after this course . This training enables the student to:

  • Structure and program sustainable and scalable Facebook Ads campaigns that generate traffic and sales opportunities at a lower price.
  • Use video and Facebook Live to identify and segment audiences.
  • Use advertising creatives cheaply and quickly.
  • Know the habits of potential customers to optimize campaigns.

Recommended requirements before enrolling :

  • Having previously published campaigns on Facebook Ads.
  • Have a basic understanding of retargeting .

SEO – Editorial Calendar: The best online courses in Digital Marketing in English

What does it consist of ? This course is aimed at both Content managers, SEO specialists or copywriters, explaining the keys to planning an editorial calendar focused on an SEO content strategy.

What can I do after this course . This training enables the student to:

  • Plan and structure an SEO editorial calendar from scratch.
  • Research and identify the keywords for a content strategy.
  • Strategically align SEO, marketing and business objectives.
  • Identify and find topics that provide more web traffic.

Recommended requirements before enrolling :

  • Have a minimum SEO base and search volumes.
  • Be a versatile profile both at the SEO and Content level.

Prices and duration of CXL online programs

CXL offers two types of training: minidegrees and online courses . Both are accessible both by paying a single payment and by monthly or annual subscription, although they differ in the price and type of access to the platform.

Minidegrees: the mini-degrees of CXL

The first option consists of packaged programs focused on a training axis, of which they currently offer four themes: conversion optimization, digital analytics, persuasion techniques and Growth Marketing .

These ‘mini-degrees’ have a duration that can vary between one and four months, depending on the weekly time you have to distribute your study hours.

Its standard price is estimated at 699 USD, approximately 635 euros .

CXL online courses: subscription or one-time payment

Regarding online courses and access to its platform, it offers three options:

1) Single payment to enroll exclusively in a specific course, and that allows unlimited access forever, at the price of 499 USD ( 453 euros , approximately).

2) Monthly subscription , which includes access to all your teaching material (4 mini-courses, 50 expert courses, with a roadmap, exclusive access to a user and the possibility of canceling or pausing the subscription at any time), for a price of 199 USD ( 180 euros , approximately).

3) Annual subscription , which includes access to all its teaching material (4 mini-courses, 50 expert courses, with a roadmap, exclusive access to a user and the possibility of canceling or pausing the subscription at any time), for a price of 1,990 USD per year with the possibility of paying it in monthly installments of 166 USD (1,807 euros, approximately, and in installments for 150 euros ).

 

One last tip!

Considering the duration, prices and conditions of the CXL courses, it is best to sign up for the monthly subscription for at least 2 months . In this way, you will have access to the platform to consult various courses and have enough time to learn with guarantees without involving a large financial outlay.

The CXL online courses will provide you with the necessary knowledge to have that plus to optimize your online campaigns and positioning in Internet search engines or to improve your work within Digital Marketing departments. The best online courses in Digital Marketing in English