Vision, strategies and campaigns for tourism online marketing. Design of online tourism strategies and campaigns. The tourist community manager. Search Engine Friendly Websites and Blogs: How to Design Websites with Content Managers. Web Optimization. SEO: natural search engine positioning. Web optimization. SEM: search engine promotion. Social network. Facebook. Social network. Twitter Social network. LinkedIn. E-branding. Social network. Youtube. Videomarketing. Optimization of e-mail marketing. Tools for the Community Manager. Geomarketing, Mobile. Marketing and tourism applications. Social Media Advances. Measurements, reports and budgets.

Introduction to revenue management. Benchmarking, segmentation and forecasting. Optimization of RM capacity and tools. Hotel pricing. Trends in distribution, loyalty and marketing.