1 \ Environment and Strategy

1 \ Environment and Strategy

  • Strategic management in a global and digitized environment.
  • Environment and trends.

2 \ Marketing management and commercial management: strategic management of insights: 1 \ Environment and Strategy

  • Market research and competition.
  • The offer of value.
  • Talking to the customer and the market.
  • Access to products and services.
  • Commercial address.
  • Business Analysis.

3 \ Financial management as a key factor in strategic and operational development: 1 \ Environment and Strategy

  • Economic-financial diagnosis and projection.
  • Analysis and cost management for decision making.
  • Valuation of companies, brands and intangibles.
  • Preparation of dashboards for management.

4 \ Operations management: delivering value in a digitized world: 1 \ Environment and Strategy

  • Integrated management of the supply chain.

5 \ People management: talent management and organizational development

  • Organizational structure and management model.
  • The competition, the positions and the people.
  • Talent as a business asset.
  • The framework of working relationships.

6 \ Competency development: Soft Skills

  • Personal brand in the digital environment
  • Problem analysis and decision making
  • Management negotiation
  • Persuasive presentations
  • Innovation and Agile methodologies: Scrum, Design Thinking, Lean Startup.
  • Development of skills – outdoor training.

7 \ Development of projects and management meetings

  • Management improvement project – coaching.
  • Business Plan.
  • Management meetings.

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