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- 1 \ Introduction to the company and its sports management
- Company concept
- Evolution of the term company
- Evolution of the theory of the firm
- Modern organization theory
- Employee participation
- Company and entrepreneur
- Commandments for a competitive company
- Structure of an organization
- Types of organizations
- Planning and goal generation
- Concept and purpose of planning
- Management concept
- Production in the company
- Production types
- Activities within production management
- Production and service management procedures
- The human factor in the company
- Sports management models
- Models and forms of sports public management
- Advantages and disadvantages of the different sports public management models
- Types of sports associations
- Trends in sport management in the future
- General concepts on strategic planning and changes in the sports model
- The analysis and diagnosis of the sports entity
- SWOT analysis
- The mission of an entity or sports center
- General objectives or “political” objectives
- Strategic objectives
- Projects and programs in a sports organization
- Monitoring the strategic plan
- How to start?
- Strategic planning of a private, non-profit sports center
- Municipal strategic planning, city of more than 100,000 inhabitants
- Federative strategic plan
← Course on Tools for the Management of Sports Facilities