Master in SEO, SEM and Analytics

Master in SEO, SEM and Analytics


The Master in SEO, SEM and Analytics at the Digital Innovation Center will give you the opportunity to acquire the necessary skills to become a professional SEO / SEM specialist and / or digital analyst , knowing in detail how Google Analytics works, as a standard measurement tool and Search Marketing as the main channel for attracting traffic (both organic and paid).

The focus of these studies is 100% practical, focused on providing students with the methodologies, strategies and tools necessary to work in this sector. In addition, you will do internships in some of the most important companies in the digital sector.

These studies offer the opportunity to understand the operation and use of programs with practical cases, from the hand of professionals in the sector and with access to the most advanced digital tools on the market.

objectives: Master in SEO, SEM and Analytics

Among the main objectives of this master’s degree are the following:

  • In-depth knowledge of SEO / SEM / Analytics.
  • Learning to perform SEO audits.
  • Create and optimize campaigns in Google Adwords .
  • Understand SEO results to optimize websites.
  • Create reports with Google Data Studio.
  • Use the main Search Marketing tools .
  • Obtain the official Google Analytics and Ads certification .

recipients: Master in SEO, SEM and Analytics

This master is aimed at students of the following profiles:

  • Professionals in the digital sector interested in specializing in the area of ​​search engines.
  • Recent graduates interested in the SEO / SEM world.
  • Entrepreneurs who need to control sources of traffic and income in their digital projects.

methodology: Master in SEO, SEM and Analytics

The master is based on active learning, with a system that would represent the following percentages:

  • 40% of Cases to solve , learning by making mistakes.
  • 40% of Teamwork with tools to participate and act.
  • 20% of Flipped Learning , with theoretical foundations, conceptual base and debates.

previous requirements

This master’s degree requires face- to- face attendance to its classes, beginning on October 18, 2019 and ending on February 29, 2020 .

Classes will take place on Fridays from 4:00 p.m. to 9:00 p.m. and on Saturdays from 9:00 a.m. to 2:00 p.m. at the  Glue Work Building (Calle Edison, nº3, 28006, Madrid ).

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