1 \ Business environment – Strategy.
- Corporative strategy.
- Culture, values and sustainability.
- Consumer Behavior.
- Process and function of Communication in the company.
- Management of a department.
- Legal environment.
- Evaluation of results.
- Economic impact.
- Branding.
- 360º advertising planning.
- Omnichannel advertising.
- Creativity and storytelling.
- Media development and operations.
- Audiovisual production.
- Inbound Marketing.
- Display and programmatic.
- Data Analytics and performance marketing.
- Interpersonal communication.
- Decision making.
- Time management.
- Projects management.
- Media training.
- Business presentations.
- Consultative skills.
- Design thinking.
