Postgraduate in CRM and Marketing Automation [PSMAR]

Postgraduate in CRM and Marketing Automation [PSMAR]


The Postgraduate course in Big Data Analytics at ESIC  will provide you with all the knowledge and skills required by the current market for the management and handling of actions that promote  loyalty ,  business growth  and the exploitation of your database that will help you focus on growth. of sustainable business.

You will learn to  automate  all the processes of your digital marketing strategy and to  personalize the experience of each of your clients in a scalable way thanks to the most effective tactics and tools on the market.

Differential factors: Postgraduate in CRM and Marketing Automation [PSMAR]


  • Learn to plan a complete CRM strategy using Salesforce and its main clouds (Marketing Cloud, Pardot, Social Studio, Einstein …).
  • Define complete customer journey , with all possible points of contact (online or offline) of the customer and potential customer with your brand using Sales, Social Studio and Marketing Cloud.
  • Prepare for Salesforce admin certification with special preparation classes and supporting documentation. Our cloister will accompany you even after the Postgraduate so that you can achieve it.
  • Do group work to enhance your teamwork and leadership skills.

Methodology: Postgraduate in CRM and Marketing Automation [PSMAR]

The course has a theoretical-practical component based on real cases and practical exercises that will make learning very effective.

The methodology focuses on learning, combining the individual effort of the student and their involvement in teamwork.

Tutors, mentors and teachers facilitate the process of understanding and applying the knowledge / skills.

Methodological criteria

  • Action-feedback-analysis-action projection.
  • Student Centered Learning
  • Promotion of independent learning and critical thinking of the student.
  • Decision making.
  • Individual evaluation.

Leave a Reply

Your email address will not be published. Required fields are marked *