This first module of the twelve that make up this master’s degree focuses on introducing the necessary tools for good sports management . The contents of this module are grouped into the following teaching units:

• Unit 1 : Introduction to the company and its sports management
• Unit 2 : Strategic planning in sports entities
• Unit 3 : Typologies and practical applications of strategic planning

• Sports legal framework
• Sports agents
• Data protection, intellectual protection and image rights
• Sponsorship and patronage
• ADO Plan
• Facilities and equipment in state legislation and common aspects of the autonomic
• Civil liability and labor relations in the sports field

• Financial management
• Bank negotiation
• Treasury management and financial operations
• Accounting analysis

• Marketing in the sports company and its functions
• Business analysis and marketing plan
• The franchise in sports management
• Online Marketing for sports facilities
• Process of practical application of a marketing plan

• Design of programs and services in sports facilities
• Customer service and loyalty aspects
• Sports services companies
• Organization of events in sports facilities
• Didactic resources for the execution of the activities

• Conceptual bases on the management of organizations
• Management skills in sports management
• Communication skills within sports organizations
• Employee motivation
• Conflict management in sports entities

• Physical activity in our society and its close relationship with health
• The Fitness-Wellness
• Populations
• Initial assessment of the client for the healthy prescription of physical exercise
• Assessment of physical condition

• Contextualization of resistance work
• Contextualization of the work of force and resistance to force
• Contextualization of joint flexibility and mobility work
• Postural habits and postural control
• Connective tissue: Overview

• Introduction to directed activities
• Activities aimed at cardiovascular development
• Directed activities aimed at developing postural control and range of motion
• Targeted activities aimed at toning
• Treatment of music applied to classes directed fitness

• Generalities
• Characteristics of the water and main activities of aquatic fitness
• The work of resistance in the water
• The work of force in the water
• The work of flexibility in the water and relaxation
• Aquatic activities for recreational, health and therapeutic purposes

• Contextualization of personal training
• Personal Trainer Sales Management
• Technical bases of fitness exercises
• New job trends
• Nutrition applied to personal training

• Planning of work content
• The evaluation
• The session
• Interaction space with students
• Creation of healthy habits as content of the fitness – wellness program